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Morten A. Giraffe
AI Media Field Guide

08 / Direct the visual

Use camera language when it matters

Framing, viewpoint, focal length, depth of field, camera height, and lens behavior are useful when they change the composition—not as decorative jargon.

Visual-production diagram for Use camera language when it matters.

Failure mode

The prompt asks for “cinematic,” “premium,” or “make it better” without defining the output job, source/reference constraints, physical details, composition, motion, or verification. The result may look impressive while being unusable, inaccurate, off-brand, or misleading.

Applied correction

Start simple. Add details only when they control a visible decision. When editing, make the requested transformation bounded and keep a preservation lock.

Field test

Does each camera term control a visible choice?

Verification