Project interviewShort inquiry

Project interview with Morten A. Giraffe

Field notes / Project interview

What could we
make together?

I keep my client list small so we can work directly. Tell me what matters to you. I’ll reply with what I’d tackle first, what could affect the price, and whether I can help. Then you decide if it feels right.

Nine stops, then a review. Have your business phone and mailing address handy for the contact step.
Fig. 01Morten A. GiraffeYour point of contact

/ The project

What are you working on?

Choose the parts you have in mind. A website redesign and a workflow change can belong to the same project.

Project types

Choose one or more.

/ Starting point

Where are you starting?

A sketch on a napkin and a site that’s been live for years need different first steps.

Current stageOptional
Describe your business and what you sell (optional)
What do you offer?Optional
What kind of business is it?Optional
How big is the team?Optional
Add your market and what sets you apart (optional)
Where do you serve customers?Optional

For example, Boise and Meridian, the Pacific Northwest, or customers across the US.

/ The goal

What needs to change?

Think of the last time the problem showed up. What happened, and what do you wish had happened instead?

Which outcomes matter?Optional

Choose all that apply.

A couple of sentences is plenty.

Add who it affects or how you’ll measure success (optional)

A number or an observable change both work.

/ First release

What should work first?

Imagine the first version is ready. What’s the one thing someone should be able to do from start to finish?

If we have to trade something off, what should we protect?Optional
Choose services you’re interested in (optional)
Where would you like help?Optional

Choose all that apply.

Choose actions visitors should take (optional)
What should visitors be able to do?Optional

Choose all that apply.

Add tools, integrations or build constraints (optional)

Your store, booking calendar or a spreadsheet, for example.

Content volume, languages, accessibility, migrations or a system that has to stay.

/ Materials

What can we build on?

Copy, photography, a brand guide or an existing prototype can change how much work the first release needs.

Available materialsOptional

Attach up to five PDFs, JPG or PNG images, or MP3 or WAV audio notes. The files together can be up to 3 MiB. For larger files, use the links section below.

These go to Morten with your brief. Leave out passwords, customer records and identity documents.

Select your files together. Choosing again replaces the selection.

Share links instead, or tell me about your brand (optional)

Mention any voice, visual references or brand rules I should keep.

/ Budget

What budget feels workable?

A rough range in US dollars helps me suggest a realistic scope. If you need my input first, choose “Not sure yet.”

Budget range in US dollars

/ Timing

When would this be useful?

An event, a busy season or a launch date helps me understand how flexible the plan can be.

Working timeline

/ Working together

How would we work together?

I handle the work directly. You bring the context and help make decisions along the way. Tell me what makes feedback easiest for your team.

Feedback preferencesOptional

Choose all that apply. If you’re still working it out, choose “Let’s find a rhythm together” on its own.

Roles are enough. Include who will own it after launch if you know.

Add how you found me or anything I should know (optional)
How did you hear about me?Optional

/ Your details

Who should I reply to?

All fields here are required for the detailed brief. I’ll send your receipt to the email you give me. You can check everything on the next screen.

Contact person

Include the country code for an international number.

Business name

If you work under your own name, enter it here.

Repeat the name above if it matches. If you have no separate legal entity, enter your own name.

Business mailing address

Use the address where your business receives mail.

If your address has none, enter “Not applicable”.

If your address has no postal code, enter “Not applicable”.

/ Review

Does this sound like you?

This is what I’ll read. Change anything you like, then send it to me. I’ll reply with my take and the questions we should work through together.

The project

Open for discussion

Starting point

Open for discussion

The goal

Open for discussion

First release

Open for discussion

Materials

Open for discussion

Budget

Open for discussion

Timing

Open for discussion

Working together

Open for discussion

Your details

Open for discussion

Please leave out passwords, private keys and customer records. Privacy policy (opens a new tab)