A Good-Looking Website Is Not Enough
Eighteen rules for making an interface understandable, usable, accessible, trustworthy, and measurable.
Start with the discipline you need. Every publication has its own focused reading path, examples and practical guidance.
Open a guide to browse its full directory. The Journal stays short enough to scan as the collection grows.
Eighteen rules for making an interface understandable, usable, accessible, trustworthy, and measurable.
Eighteen checks for crawlability, rendering, structured data, performance, AI visibility, and release durability.
Search 108 original interface patterns, then open a field note with behavior, states, access, responsive rules, and verification.
Eighteen checks for proving what works, what fails, what remains incomplete, and what has not been verified safely.
Six core project documents with detailed writing guides, worked examples, Markdown templates and a prompt for each one.
Eighteen rules for routing a coding agent through project truth, relevant references, implementation boundaries, verification, and a durable handoff.
Eighteen production rules plus searchable shortcuts for images, edits, brands, products, diagrams, motion, and video.
Explore a reviewed design reference, customize a responsive sample, and download DESIGN.md, CSS tokens and HTML with practical implementation prompts.

Check what visitors encounter when a site goes live. Each of the 20 checks explains what can go wrong, how to test it and what evidence to keep.
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