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Morten A. Giraffe
AI Media Field Guide

03 / Frame the job

Start with the best reference

Reference quality controls identity, geometry, materials, lighting, and composition before the text prompt gets a chance to help.

Visual-production diagram for Start with the best reference.

Failure mode

The prompt asks for “cinematic,” “premium,” or “make it better” without defining the output job, source/reference constraints, physical details, composition, motion, or verification. The result may look impressive while being unusable, inaccurate, off-brand, or misleading.

Applied correction

Start simple. Add details only when they control a visible decision. When editing, make the requested transformation bounded and keep a preservation lock.

Field test

Is the source sharp, well exposed, unobstructed, and representative of what must be preserved?

Verification