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Morten A. Giraffe
AI Media Field Guide

14 / Generate, verify, publish

Prompt motion, not another still

For image-to-video, the reference already defines the frame; the text should focus on subject motion, environmental motion, camera motion, timing, and continuity.

Visual-production diagram for Prompt motion, not another still.

Failure mode

The prompt asks for “cinematic,” “premium,” or “make it better” without defining the output job, source/reference constraints, physical details, composition, motion, or verification. The result may look impressive while being unusable, inaccurate, off-brand, or misleading.

Applied correction

Start simple. Add details only when they control a visible decision. When editing, make the requested transformation bounded and keep a preservation lock.

Field test

Does the video prompt explain what changes over time?

Verification