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Morten A. Giraffe
AI Media Field Guide

10 / Direct the visual

Control color and brand

Use actual brand colors, logo rules, typography references, packaging, and visual motifs when consistency matters.

Visual-production diagram for Control color and brand.

Failure mode

The prompt asks for “cinematic,” “premium,” or “make it better” without defining the output job, source/reference constraints, physical details, composition, motion, or verification. The result may look impressive while being unusable, inaccurate, off-brand, or misleading.

Applied correction

Start simple. Add details only when they control a visible decision. When editing, make the requested transformation bounded and keep a preservation lock.

Field test

Does the asset look like this brand even if the logo is removed?

Verification