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Morten A. Giraffe
AI Media Field Guide

05 / Frame the job

Compose for the destination

Aspect ratio, crop, safe zones, text space, focal position, and viewing distance belong in the brief from the start.

Visual-production diagram for Compose for the destination.

Failure mode

The prompt asks for “cinematic,” “premium,” or “make it better” without defining the output job, source/reference constraints, physical details, composition, motion, or verification. The result may look impressive while being unusable, inaccurate, off-brand, or misleading.

Applied correction

Start simple. Add details only when they control a visible decision. When editing, make the requested transformation bounded and keep a preservation lock.

Field test

Is the composition designed for the actual feed, page, ad slot, print piece, or device?

Verification